Lahore University of Management Sciences AKA LUMS, has chosen to re-name as Lums University as part of a recent change. The management notifeid staff, students and other relevant people via email this morning.
Since the time people are reacting and seems they are not digesting this change or were not ready for this sudden alter in the name of highly developed brand.
Started my undergrad degree in LUMS.
— raasu from lumsu (@raasnabeel) January 6, 2020
Ending it in LUMSU.
Woke up to an admin email that says LUMS is no longer an acronym. The university is now formally called LUMS University (i guess on account of it being way more than just a place for people to study management)
— Umair Javed (@umairjav) January 6, 2020
Notification is rejected. https://t.co/P59UhLZ0Tj
— w (@Witcheeha) January 6, 2020
I do not approve. Incredibly uncool. Reminds me of MCB Bank. Which I savagely made fun of. https://t.co/a5NnqQ692P
— Nisha Aftab (@nishaaftab) January 6, 2020
An emotional student even willing to cancel his degree
Hello OSA,
— Hamza (@wingsforus) January 6, 2020
Please feel free to cancel my degree. I no longer want to be an alumnus of a place called ‘LUMS University’. https://t.co/GvTIIazD1t
Even few of them really want to answer that email and expressed their views
Should have replied to that email "let me revert back to you with my thoughts on this". https://t.co/AiM77QxNNu
— RL (@RizWanKenobi_) January 6, 2020
Some of them have justified with their own way…
Years of rickshaw walas calling it Lums Universty finally paying off 🥺 https://t.co/0H8cGk6oOe
— Husn Hai Suhana (@Fatmounh) January 6, 2020
If MCB (Muslim Commercial Bank) can rebrand to be called MCB Bank then this is still understandable. https://t.co/3rwYLfV4Pa
— Khushal (@Khushal) January 6, 2020
A student have quoted his parents reaction on this change…
I was showing the official e-mail to my amma jaan and she went like
— Kumail Ali Qureshi (@Kumailaleee) January 6, 2020
"Dekho jb main kehti thi tb tum mujhe rokte thay. Maa Baap ki suna kro, wo ghalat nahi hote"
Sahi hai bhyee-
This is not an end. The debate of this rebranding is continue with full energy where students, alumini and other stake holders are sharing their thoughts.
We are trying to reach LUMS, oh sorry LUMSU for their stance on the matter and will be published “here“.
